Working out means taking care of yourself. But there’s an even more powerful side to it: through personal well-being, we can create impact that goes far beyond ourselves.
That’s the idea behind the Koalisation x GetFIT project — a simple yet powerful concept: every drop counts.
Just as training makes you stronger, more aware, and more present for others, every drop of water saved in our clubs can turn into real change on the other side of the world.
The project
The Koalisation x GetFIT project involves building a Water Tower in Zambia, at one of our operational centers.
It’s not just a water structure — it’s a real engine for community growth.
The tower will provide constant access to safe drinking water, reducing health risks and improving the well-being of families.
At the same time, the collected water will be used to irrigate local fields, helping farmers grow more resilient crops, supporting food security, and creating new economic opportunities for the area.
In a region where water scarcity is still a daily challenge, the Water Tower will become a vital point of reference for hundreds of people — giving back time, energy, and future prospects to the whole community.
The awareness campaign in GetFIT clubs
Starting in October, we’ll launch an awareness campaign for GetFIT members — focused on the importance of water conservation and the link between well-being and impact.
We’ll begin by analyzing water consumption data in the Piacenza and Piranesi clubs.
Throughout the campaign, members will find information materials inside the clubs to understand the meaning of the project and how their small actions contribute to a tangible impact.
At the end of the campaign, we’ll measure the results again to assess the real effect of the message.
In parallel, we’ll compare water bills from Nov–Dec 2024 with those from Nov–Dec 2025 in the same clubs.
The liters of water saved will then be proportionally calculated across all 8 GetFIT clubs, and that same amount — or more — will be converted into a direct contribution for the Chipulukusu community in Zambia, thanks to the Water Tower we’re building together.
The goal: to make visible how even the smallest daily gesture can become the drop that makes the difference.
Communication: from wellness to well-doing
To tell this story, we drew inspiration from the straightforward language of the wellness world — simple, clear, and energizing.
Our concept is built on a strong parallel:
Training consciously means feeling good, having more energy, living relationships better, and creating a positive effect on others.
Acting consciously means turning small everyday actions — like reducing water use — into real impact on the other side of the world.
Training and action become two sides of the same coin: both create positive change, for yourself and for others.
Your well-being has an impact
Every time you choose to take care of yourself, you choose the best version of you.
And with this project, that same choice becomes an act of care for someone across the world.
Because every drop counts — for you, and for everyone.